Youtube Ads For Your Next Project
- Beef Stew Radio
- Sep 6, 2021
- 2 min read
Implementing a YouTube advertising strategy is one of the best moves you can make as a marketer. Find out why with the YouTube advertising benefits listed below
If you’re familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it’s lucrative — you only pay when someone clicks your ad.
Not only that, but you choose exactly how much you’re willing to pay when someone clicks.
These two characteristics mean that you’ll never over-spend on PPC ads and you never waste money on advertising space.
Connect with your audience: Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.
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Every month, more than one billion people collectively watch six billion hours of YouTube videos, with more than half of these views coming from mobile devices. It has also become a video search platform taking place behind Google as the second-biggest search engine.
Video has seen a quick rise to the top of content marketing, generating a higher conversion rate than any other content format. In fact, 90 percent of customers say video helps them make buying decisions, while 64 percent say that seeing a video makes them more likely to purchase.
While people are confined to their homes searching for daily entertainment and distraction, it’s no surprise that platforms like YouTube have become even more in demand. With the likes of Joe Wicks providing daily PE lessons from home and individuals looking for virtual entertainment, searches have soared over recent weeks.
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